G L I T T E R ! What you see here is the Victoria's Secret Dreams and Fantasies "coffee table" book from the 2014 season. It seemed like all the brands where using glitter as a design element throughout their 2015 holiday campaigns - I think I started it here....
The glitter was painstakingly photographed and dropped into outlined type on every page. The production and retouching teams probably still hate my guts but I thought it was a good way to convey a holiday vibe without using red and green or what have you. The serif used is Lust and Lust Script Display designed by Neil Summerour. The secondary sans is a variation on the Uma typeface designed by Ariel Di Lisio. I worked with Ariel to develop a custom version that included bolder weights and italics exclusively for Victoria's Secret.
A few years after I left Spin Magazine, and living in Austin, TX, I got a request from then Creative Director, Devin Pedzwater. Spin was holding it's annual take over of Stubb's BBQ during the 2011 SXSW music conference and asked me to help out with their identity. This included the hat and 'stache logo treatment as well as a viral marketing approach that used thousands of 'stache stickers that where given out to attendees to stick up around the city onto any surface (mainly posters & advertisements) that looked like it needed a proper Texas mustache. As I was living in Austin at the time, I was able to witness the "mass sticking" first hand.
"Reset the Rules: Kick off the New Year with a chill vibe..." This was one of the first books that we introduced non-selling editorial content into a Victoria's Secret catalog. The storytelling of the book was based in Venice Beach and these edit spreads align with our girls' day out. What to do in Venice Beach, a playlist sourced from our model's favorite music, and suggestions on rejuvenation in the new year. The photo team did a great job in taking supplemental environment shots to support our concept.
Expanding upon our existing partnership with GEICO, we launched a cross-platform program that delivers expert advice (in plain English) to first-time policyholders. The “On-the-Road Car Kit” rollout consists of a custom Spotify playlist for road trips, a 101 guide to store in your glove box for flat tires and accident help, and an on-the-go reference site.
The Victoria's Secret Bikini Mixer is nifty tool found on the website that allows the customer to mix and match bikini tops and bottoms. I worked with the digital team to develop these sprites. I also came up with some supplemental promo material such as this bind-in poster right here -->
This is early conceptual work I did for the Victoria's Secret Winter Style Guide. The idea hinged on a playful numbers story. I wanted to see if I could incorporate product swatches, details and editorial photography into the over all graphic direction for the season. As with much of the conceptual work done at VS, this never went to print.
These are conceptual title treatments for what was to be a Victoria's Secret Spring 2016 Lifestyle Book. The positioning was "Reset the Rules: Kick off the New Year with a chill vibe..." The storytelling of the book was based in Venice Beach and I thought it would be a good opportunity to try my hand at brush lettering. I had never dabbled in lettering with a brush. My approach was to brush out the letters of the alphabet 4-5 times and then piece each word together in Photoshop. These where ultimately not used. You can see the final graphic direction in the VS '16 slide.
This is a split 7" record sleeve I designed and illustrated for the punk bands Hollywood and Mean Jeans, released on Big Neck Records. These bands rule and, if you can't tell, that's a portrait of the one and the only Tommy Wiseau.
Tommy Wiseau is an insane nutcase actor/director that is infamous for his film The Room. The Room is a feature length "drama" that he wrote, directed, starred in, and personally financed on his own dime.
Is Tommy the worst director of all time? Or is he a creative mastermind / brain-wizard for the ages? The verdict is still out. Please do yourself a favor and WATCH IT.
Some of my feature work for Austin Monthly. Austin, Texas is a fun city and our features reflect that. There was no shortage of stories to cover, but I will say that food was a reoccurring theme!
This was a neat little book to make. I had fun mixing up Gotham's many styles and weights with the relaxed feminine feel of Bombshell Pro, designed by Emily Lime.
The Victoria's Secret Style Guides are short little books that happen a few times each season and feature a wide variety of product. When the team and I where initially presenting the concept for these, the comps had been vigorously marked up in mechanical pencil by the end of the meeting. I thought it looked pretty great, actually. I decided to incorporate those scribbles, marks and handwriting as a major graphic component running throughout the series.
The following is a little collection of graphic art I've created over the years. Most is commissioned work and some is just for fun. I love to create custom letter-forms whenever I can.
I love creating info graphics and I loved designing these front-of-book pages for Austin Monthly. Translating simple lists and stats into an attractive graphic device is a fun, creative challenge that I'll always accept.
This was by far the most fun I've had working on an issue of Austin Monthly. The Cool Issue! Riffing on the BANG type on the gag gun, I drew out the cover lines in pencil and then traced in Illustrator. I actually wrote the "Laugh Riot!" line as place-holder copy and the editors decided to run with it! I guess that sort of makes me a copywriter now? December 2010.
Are you familiar with the aphorism "he's not the sharpest knife in the drawer..." or something similar? It's not exclusive to the English language. Slöa Knivar (Dull Knives) is an amazing punk band from Sweden. I had the honor of designing and illustrating this wrap around 7" sleeve for their self-titled 2009 release. Check them out!
For Victoria's Secret 2015 Holiday campaign I created this custom title treatment using Illustrator. This was done late in the concepting stages and, unfortunately, wasn't used in the final books.
Between '06 & '07 I freelanced at Spin Magazine. In addition to my general duties of assisting the art department with whatever needed to get done, I was occasionally asked to add a graphic flair to feature pages. Here's two examples. I added the henna patterning to the Bombay opener and created the original photo illustrations on the Essential Punk feature .
In addition to my duties at Austin Monthly, I worked on their shelter magazine, AUSTIN HOME. This quarterly publication focused on that eclectic esthetic commonly found in Austin, Texas. Focusing on architecture, interior design, landscaping and house wares.