Foundry 360 3.18 - Now Integrated Marketing Director
After a 2017 acquisition of Time Inc., Foundry 360 became the Meredith Corporation’s state-of-the-art content studio and agency-of-note. As the Integrated Marketing Director with F360, I connect the dots between creative, strategy and tech to create everything from branded content / storytelling, to A-1 digital services that engage audiences across all of Meredith Corp.’s channels. @ Foundry 360 I do a little bit of everything - for clients, large and small.
HearstMade 5.17 - 2.18 Design Director
HearstMade is the branded content group within Hearst Digital Media. I conceptualized and delivered custom content programs that connected our advertisers to our online audience. I approached each program with an understanding of both our clients’ strategy and how to best serve the consumers within our readership. As the Design Director, I owned the overall brand voice of these custom programs by working closely with our creative influencers and by collaborating closely with our clients.
The Foundry With Time Inc 5.16 - 5.17 Art Director
The Foundry is a division of Time Inc that specializes in creating innovative content solutions for a variety of blue-chip brands across the market. At the Foundry I led a group of best-in-class creatives who work on various omni-channel endeavors. I conceptualized both pitch-level projects as well as reoccurring consumer-facing programs. Our 360° approach is inclusive of print, digital, mobile and video channels.
Victoria’s Secret 2.12 - 4.16 Art Director
Reporting to the Creative VP, I led a small group of conceptual art directors and graphic designers. My concept design team worked cross-functionally, with the photo, copy and digital teams to create the final creative strategy for all of the Victoria’s Secret seasonal campaigns. Collectively responsible for the initial creative for over 80 annual catalogues, as well as all supplementary print, web and video content.
Austin Monthly Magazine 3.10 - 2.12 Associate Art Director & Illustrator
As part of a small editorial team, under a revolving door of creative directors, I helped to conceptualize and produce a regional magazine that based it’s subject matter on a different concept every month. Issues ranging from “The Love Issue,” “The Food Issue” to “The Cool Issue,” Austin Monthly aims to define a dynamic and ever-evolving city. Responsibilities included general layout of department and feature pages and covers, as well as commissioning and creating original illustration.
AM Home Magazine 3.10 - 2.12 Associate Art Director
In addition to my duties at Austin Monthly, I worked on the shelter magazine, Austin Home. This quarterly publication focused on that eclectic esthetic commonly found in Austin, Texas. Focusing on architecture, interior design, landscaping and house wares.
Spin Magazine 5.06 - 9.07 Graphic Designer & Illustrator
Assisted the Creative Director in all aspects of design for the print publication including layouts, photo manipulation, and illustrations.
Maryland Institute, College of Art 1999 - 2003 Bachelor of Fine Art
Discipline: Graphic Art
Concentration: Video Media