These are conceptual title treatments for what was to be a Victoria's Secret Spring 2016 Lifestyle Book. The positioning was "Reset the Rules: Kick off the New Year with a chill vibe..." The storytelling of the book was based in Venice Beach and I thought it would be a good opportunity to try my hand at brush lettering. I had never dabbled in lettering with a brush. My approach was to brush out the letters of the alphabet 4-5 times and then piece each word together in Photoshop. These where ultimately not used. You can see the final graphic direction in the VS '16 slide.